I regard the future media cultures as a consequential development from the pure consumption of information, to a culture of participation, to an experienced comprehension of information.

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Media 1.0 are
… Cultures of Consumption
… Monologues
… Top-Down Offerings for the Masses
… Homogeneous Audiences
… Static Programs

coming soon...

Media 2.0 are
… Cultures of Participation
… Dialogues
… Individually Configurable Modules
… Connected Prosumers
… Virtual Communities in Virtual Worlds

coming soon...

Media 3.0 are
… Cultures of Experience
… Relationships
… Co-Creative Applications
… Real Communities, Smart Mobs, Individuals
… Virtual Information Worlds with Real Contextual References

coming soon...

BROADcast – WEBcast – LIFEcast: Exemplified by means of the medium «TV», the change of the current media cultures is highlighted.

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